Following the recent horse meat scandal and the negative publicity supermarkets have got from the recent burst in meat testing, After hearing people constantly winge about, how eating horse meat was so terrible (get over it people). I decided to create a brand identity that openly promotes the meat in a positive light.

 

I personally think its just one more animal I can tick off the menu.

 

“I was shocked to learn that there is horse meat in IKEA’s meatballs. 

It’s almost made me want to stop taking my family to a furniture store for dinner.”